British Food Television: Culinary Prophets and Profits
Britain has the most prolific food television content production and export industry in the world. Questions of why Britain and why now can be partly answered through a political-economic analyses of the dynamics of British food television in the domestic (national) and international contexts. The increasing internationalization of the global television marketplace, the push for popular (and ostensibly) profitable television, and other societal and economic forces have brought chefs from behind the British stove to our international television screens. The other theoretical framework for this multi-method approach has been through that of cultural studies, which has been used to analyze the increasing social significance of British celebrity chefs - a new recipe combining charisma, culture, culinary opinion leading, prophets, and profits. The paper examines these functions and topics in order to draw conclusions about the economic and cultural impacts of British food television, and unpacks some of the assertions of theories applied to television flows, the myth of mediated globalization and the tensions of the primacy of the national televison market and the allure of chefs and broadcasters extending their stoves of influence.
Keywords: Food Television, Globalization, Celebrity Chefs, Britain, Television Flow Theories
PhD candidate, LSE