Problems of Enlightenment Thinking in Public Relations Research

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This paper utilizes a content analysis of major journals in public relations to determine what effect post-enlightenment thinking has had on public relations research. It questions whether the categorical nature of enlightenment has led to the subjugation of public relations research and devalued the nature of the relationship in a field that proposes to hold relationships above all else. It concludes that post-enlightenment thought has had an adverse effect on public relations research, and that a more concentrated approach in research should be focused on the public relations relationship, rather than the categorization of individual data sets.


Keywords: Post-Enlightenment, Public Relations, Content Analysis
Stream: Media and Communications
Presentation Type: Virtual Presentation in English
Paper: Problems of Enlightenment Thinking in Public Relations Research


Dr. Dustin Supa

Assistant Professor, Journalism, University of Miami
Muncie, Indiana, USA

Dr. Supa earned his Ph.D in Communication at the University of Miami and currently is an Assistant Professor at Ball State University in Muncie, Indiana. Dr. Supa's primary research interests are in the fields of public relations, media relations, and contemporary social philosophy in the field and production of public relations.

Beth Campus

Master's Student, Journalism, Ball State University
Muncie, Indiana, USA

Miss Campus is a first-year master's student at Ball State University in Muncie, IN. She holds a Bachelor's degree from Ball State in Telecommunications.

Katie Fisher

Master's Student, Journalism
Muncie, IN, USA

Miss Fisher is a master's student at Ball State University in Muncie, IN. She earned her Bachelor's degree from Ball State in Marketing.

Neil Ruhland

Master's Student, Journalism
Muncie, Indiana, USA

Mr. Ruhland is a Master's student at Ball State University. He earned his Bachelor's from Loras College in Dubuque, IA in political science and public relations.

Ref: I08P0030