Virtual Visibility: The Rhetorical Dimensions of New Media Technologies and Society

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Six-Person Clemson University Panel Submission Technology and Transparency: Online Presence and Virtual Communication Issues. As new media digital technologies allow for easy user manipulation of messages and identities, new ethical issues arise for address specifically from -- and in virtual communities.

By making users believe that their products are user-centered, the software industry undertakes a consumerist venture as its agenda. Consequently, the societal impact of technological persuasion leans in the placement of technology as the central component of our lives.

The ubiquity of online accessibility and convergent technologies has enabled average citizens to mass distribute ideas. Thus, journalism finds itself confronting encroachments to its professional boundaries as journalists compete for the identity of information purveyor. This holds profound implications for the ethical aspects of journalism.

Entertainment Web blogs are strong rhetorical devices, and the role of the blog owner is often cloaked in mystery of intent. A case study of self-appointed celebrity critic Perez Hilton indicates social implications behind celebrity facades of fandom and fame.

Invitation, access, and accommodation for persons marginalized in the political conversation are something that technology must seriously address to ensure that these minority voices influence the virtual marketplace of political ideas. Translucence in Learning: Transfer, Ergonomics, and Fluidity of Space Barbara Ramirez Technology creates the illusion of transparency in educational and work environments; however, it is only a tool in this apparent easy and open transfer of ideas and interactions. Real transparency is a result of the fluidity in time and space it affords.


Keywords: Interdisciplinarity, Rhetoric, Technology, Communication, New Media, Digital Technologies, Social Science, Persuasion, Myth, Interface, Ethics, Politics, Convergence, Journalism, Identity, Entertainment, Public Relations, Celebrity, Perez Hilton, Race, Minority, Pedagogy, Transparency, Knowledge Transfer, Ergonomics, Space, Virtuality, Multimodality
Stream: Media and Communications
Presentation Type: Colloquium in English
Paper: A paper has not yet been submitted.


Steven John Thompson

Instructor and PhD Student, Clemson University
Clemson, SC, USA

I worked professionally in new media for 10 years in the design of computer animation, digital media, graphical user interfaces, and Internet-based technology projects. While I have previously taught college courses in design and multimedia, I teach communication and technical writing courses now in the second year of my PhD program in Rhetorics, Communication, and Information Design at Clemson University. I am a veteran broadcast and print journalist of 10 years degreed at the Master of Science level in media informatics from Indiana University. I also hold separate BA degrees in Media Studies (International) and Integrative Arts (New Media), and a Minor Certificate in engineering (STS), all from Penn State. My primary research area is media studies with a critical look at what I call media iconics, and their psycho-social global effects on cultures and people through ubiquitous digital media channels.

Dev Bose

Instructor and PhD Student, Clemson University
Clemson, SC, USA

Dev Bose holds a BA in English Education: Literature emphasis and MA in English: Rhetoric and Composition emphasis, both from California State University, Long Beach. Bose's research interests include post-structuralist theory, Marxism, Sophistic rhetorics, and human-computer interaction.

Dr. Peggy J. Bowers

Assistant Professor, Communication Studies, Clemson University
Clemson, SC, USA

Peggy J. Bowers researches and teaches in the areas of media ethics, media and culture, and free expression. Her work is currently exploring alternative frameworks for media ethics research.

Alicyn Butler

Instructor and PhD Student, Clemson University
Clemson, SC, USA

Alicyn Butler holds a BA in Communication (Public Relations) from the University of Maryland, College Park, and MA in Advertising from the University of Texas at Austin. Her research interests include popular culture studies, identity, self-esteem development, rhetorics of fashion, and eating disorders and addictions.

Prof. Michelle Dacus Carr

Second Year PhD Student, Clemson University
Clemson, SC, USA

Michelle Dacus Carr holds a BA in English/Mass Communications from Spelman College and MFA in Creative Writing (Poetry) from Cornell University. Ms. Dacus Carr also teaches at Alabama State University and Auburn University. Her research interests include creative writing, composition, across the curriculum programs, and racial rhetorics.

Barbara Ramirez

Lecturer and PhD Student, Clemson University
Clemson, SC, USA

Barbara Ramirez has been on the faculty at Clemson University for the past 26 years. She has taught a variety of literature and writing courses, and is currently the Director of the Class of 1941 Studio for Student Communication. Her research focus is in the rhetorics of studio space as it translates across the disciplines.

Ref: I08P0364