Tourists’ Perceptions on Highland Management: Cameron Highlands Experience

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The research evaluated differences in tourists’ perceptions on the scenic beauty of Cameron Highlands. Since landscape management practices can alter highland scenes, it has the potential to affect tourists’ perceptions on its scenic beauty. Scenic beauty is an important component of the tourism industry in the Cameron Highlands. The goal of this research is to investigate the effects of landscape management on tourists’ perception on the scenic beauty of Cameron Highlands. An exploratory field observation was carried out at the study area to determine the types of landscape management practices carried out at the study location. A photo – questionnaire survey was used to assess tourists’ perceptions of scenic beauty of Cameron Highlands. A random photographic inventory was taken in three towns (Ringlet, Tanah Rata, and Brinchang) of Cameron Highlands. The photographs taken and questions posed were based on scenic variable groups as identified during the personal field observation; land use, management practices, and natural beauty. Photographs were used to evaluate tourists’ preferences for highland scenes, whereas survey questions evaluated tourists’ perceptions on the scenic beauty. Results indicate that foreign tourists had higher agreement on effects of natural beauty, and management practices on the scenic beauty compared to local tourist. Foreign and local tourists did not differ on their perception towards land use scenic beauty. The major implication of this study is that appropriate landscape management practices are needed to maintain and improve the highland scenic beauty for visitors.

Keywords: Scenic Beauty, Landscape Management, Highland Assessment, Perception
Stream: Natural, Environmental and Health Sciences
Presentation Type: Paper Presentation in English

Jamilah Othman

Lecturer, Department of Landscape Architecture, Faculty of Architecture & Environmental Design, International Islamic University Malaysia 53100, Jalan Gombak Kuala Lumpur Malaysia.
Kuala Lumpur, Malaysia

Dr. Manohar Mariapan

Lecturer, Faculty of Forestry University Putra Malaysia 43400 UPM Serdang Selangor Malaysia
Serdang, Selangor, Malaysia

Prof. Ahmad Makmom Abdullah

Lecturer, Faculty of Environmental Studies University Putra Malaysia 43400 UPM Serdang Selangor Malaysia
Serdang, Selangor, Malaysia

Ref: I08P0445