Communicating Health: Theoretical Connections for Communication and Health Science
It is proposed that a communication approach to the construction and interpretation of health messages is useful to the fields of health promotion, health education and health literacy. The social emphasis of a communication approach can complement a medical model based on health and disease and provide another framework for implementation and evaluation of messages. A communication approach also incorporates alternative modes of communication, such as electronic and non-print media which can form part of construction of successful health messages.
Keywords: Health Communication, Health Promotion, Health Literacy
Dr. Jane Elizabeth Hiscock
University lecturer, Division of Education, Arts and Social science, University of South Australia