Creating Sustainability in Organisations: Beyond Being Green
Sustainability in organisations is not just about addressing social responsibility or meeting triple bottom line criteria to maximise shareholders’ short-term interests. This paper will show that sustainability can be created when business leaders challenge the economic myths and focus on thinking systemically and holistically, hence transforming the way they currently think. As such, leaders will adopt a new philosophy of leadership that embraces a set of sustainable values and principles; and incorporate sustainable practices into their corporate strategies. Sustainable corporate strategies balance hard and soft goals for the long-term interests of multiple stakeholders. To execute such sustainable strategies well demands a culture of enrichment, trust, shared values, professionalism and collegiality, learning, innovation and communitarianism. Sustainability in organisations is created when all three components - leadership, corporate strategies and culture - reinforce each other for the long-term to benefit various stakeholders.
Keywords: Leadership, Sustainabilty, Culture, Sustainable Organisations
MGSM, Macquarie University
Prof. Gayle C. Avery
Professor, MGSM, Macquarie University