Mediated Myths and Rituals: Critical Discourse Analysis Revisited

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The mass media make it possible to speak about two different levels of cultural participation, both active and passive, and any cultural event, regardless of its significance, could be celebrated actively and passively thanks to the mass media coverage, and both large events— such as the Olympics—as well as small, community-based local festivals and events of local significance provide
these two different modalities for cultural participation. Building on my research article that develops a theoretical model that connects the concepts of Active and Passive Cultural Participation in celebrations and holidays with that of the three-dimensional model of CDA, in this article I develop this model further. First, based on sociological, anthropological, and psychological
theories of ritual, I will develop an analytical framework for the study of a celebration. Second, I will translate this scheme into semiotic terms. Third, I will suggest how the semiotic text of Active Participation differs theoretically from the discursive text of Passive Cultural Participation.

Keywords: Critical Discourse Analysis, Myth, Ritual
Stream: Media and Communications
Presentation Type: Virtual Presentation in English
Paper: Mediated Myths and Rituals

Ekaterina Timofeeva

PhD Student, Department of Social Sciences
Faculty of Sociology/Cultural Policy, University of Jyväskylä

Jyväskylä, Finland, Finland

Ref: I08P0601