Value Chain Analysis: Beyond the Economic

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The value chain framework has traditionally been used to understand the flow of economic value, in the case of tourism through an understanding of the flow of value through the wider tourism system, including tourism product and services supply chain. Sustainable development, as an objective, requires that we move beyond economic value contributions to consider the contribution of tourism development activities to the social, cultural and environmental aspects of SD. This paper develops the value chain concept to include the social, cultural and environmental value flow in tourism. In doing so it foregrounds the notion of yield, but it also takes this beyond the economic to include social, cultural and environmental yield. One interpretation of the underlying paradigm of sustainable development, besides inter and intra-generational equity is that development increase people’s control over their lives, maintains and strengthens community identity and cohesion while preserving and fostering the cultural meanings and practices of the societies in which it takes place. It follows, then, that tourism development should be undertaken with a view to enhancing these dimensions, usually while also improving economic conditions.


Keywords: Sustainable Development, Value Chain Framework, Yield, Tourism
Stream: Sociology, Geography
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Prof. Jim Macbeth

Dean of School, School of Social Sciences and Humanities, Murdoch University
Perth, Western Australia, Australia

Jim migrated to Australia from Canada via the UK to teach in the management section of a commerce degree program. But, already the social sciences were beckoning and when Murdoch University took its first students in 1975, he was among the foundation staff of the then School of Social Inquiry. His PhD work in the sociology of subcultures and deviance and humanistic psychology led to a focus in the sociology of leisure – which led to tourism. His research in tourism is primarily oriented to tourism’s potential contribution to community well-being and has often been concerned with regional development and planning. Besides the research upon which this paper is based, his current most important project is with the Desert Knowledge Cooperative Research Centre and the role of 4wd tourism in sustainable desert communities.

Sharee Bauld

School of Social Sciences and Humanities, Murdoch University
Phnom Penh, Cambodia


Ref: I08P0638