An Alternative to Received Cross-Cultural Categorizations: Using the Group-Grid Model in Cross-Cultural Management Research

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As the reality of globalization is recognized to be a part of all business management actions and decisions, it is becoming apparent that traditional cross-cultural categorizations and classifications are inadequate. Moreover, many of the explanatory models which were once held in high esteem have since been demonstrated to have been adopted based on findings from original research that has been discovered to have been fraught with serious methodological flaws. As such, management scholars and practitioners alike are eager to consider new models, explanations, and prescriptions of cross-cultural management when assessing and understanding organizations that are directly or indirectly international. The current work proposes a study where the Group-Grid Model, an alternative to the received categorization schemes, is examined and tested for possible use in management research. While the Group-Grid Model has been used in a variety of other disciplines, it is only rarely employed in the field of management. A review of the extant literature, coupled with the demonstrated need for additional models of cross-cultural understanding, sets the stage for the study that is proposed to examine the appropriateness and efficacy of the Group-Grid Model in management theory and practice.


Keywords: Cross-Cultural, Management, International
Stream: Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Dr. Gerhard Apfelthaler

Head, International Management, FH-Joanneum University of Applied Sciences
Graz, Austria

Dr. Gerhard Apfelthaler received his Master’s degree in Business Administration and Chinese Studies and his Doctorate in Economic and Social Sciences at the Vienna University of Economics and Business Administration. In addition, he has studied at the University of Vienna, the Taiwan National Normal University, and the University of California at Los Angeles (UCLA). Dr. Apfelthaler is currently the Chair of the Department of International Management at FH Joanneum (Graz, Austria) and a partner of AT Consult, with offices in Europe, the US, and Asia. He regularly consults to Austrian and international companies concerning global market entry and cross-cultural management. He also frequently conducts pre-departure trainings for European multinational managers, most recently for Lufthansa, A.G. Dr. Apfelthaler has also served as Commercial Attaché to the Austrian Embassy in Singapore, as Austria’s Deputy Trade Commissioner to the United States, as Dean of International Business Studies at FHS Kufstein Tirol (Austria), as an Eastern-Europe regional development project manager, and as coordinator of the international postgraduate program of the Community of European Management Schools (CEMS). Moreover, Dr. Apfelthaler has published several books including “Management Internationaler Geschaeftstaetigkeit” (Managing International Business), “Interkulturelles Management” (Cross-cultural Management), “Internationale Markteintrittsstrategien” (International Market Entry Strategies), “USA Businesswise,” and others.

Dr. Harry A, Domicone

Professor of Business Administration, Graduate School of Business, California Lutheran University
Thousand Oaks, California, USA

Dr. Harry Domicone is a full-time member of the faculty of the Graduate School of Business at California Lutheran University (Thousand Oaks), where he also serves as the Director of the Full-Time MBA Program. His areas of expertise include the strategic management of international higher education and the strategic management and marketing of other service products. Formerly a Vice-President of Sales and Marketing for a printing/ publishing company based in San Francisco, California, Dr. Domicone entered academia as a mid-career professional. In addition to a B.G.S. in Liberal Arts & Sciences (Ohio University, Athens), Dr. Domicone also holds an M.B.A. (California Polytechnic State University, San Luis Obispo) and a Ph.D. in Management, specializing in strategy (University of Cincinnati, Ohio). His research interests include entrepreneurial strategic management as well as alternative pedagogical approaches for higher education, particularly as they relate to international instruction.

Ref: I08P0664