The Attitudes of Japanese and Hawaiian Consumers Toward Labeling Genetically Modified Fruits

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Japan is the main export market for Hawaiian Papayas. Large percentages of Hawaiian Papayas are GMO. The objective of this research is to provide to policy makers in Japan information about the consumer attitude toward labeling GMO fruits. Consumers in Japan are concerned about food products made with GMO. The review of literature reveals there are pros and cons for and against labeling GMO products. At least 22 countries have indicated they are beginning legislation to make labeling mandatory. The argument exists that for religious and ethical reasons, people would want to be informed to avoid eating animal products, including animal DNA.
With respect to what methods policy makers should adopt in dealing the labeling, 83 percent of the well-informed respondents supported labeling and wanted the labeling for both GMO and non-GMO, while 26 percent wanted it for GMO only.
In general, both respondents in Hawaii and Japan are not well informed about the GM food products. Many are wary of consuming GMO because they feel they may be unsafe. This lack of knowledge about how GMO are scientifically produced may cause misconceptions. Educational materials should be developed to explain the risk of GMO pose the environment and to human health. Both Hawaii and Japanese respondents strongly believe that GMO fruits should be labeled.


Keywords: GMO, Labeling, Consumers Attitude
Stream: Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Dr. Sabry Shehata

Professor of Agribusiness, Professor
Hilo, Hi, USA

Professor of Agribusiness, College of Agriculture, Forestry and Natural Resource Management, University of Hawaii at Hilo. Eduction: Ph.D. Agri-Economics 1977, University of Hawaii Manoa, Honolulu, Hawaii. M.Sc. in Agri-Economics 1973, University of Missouri Columbia. Experience: Teaching and research in the area of Agribusiness. Recent Pub. Shehata, S. “Application of the Internet in Management, Marketing, and Education, and Linking Hawai‘i Small Agribusiness to the World” , Caribbean Agricultural Economic Association. 2007; Shehata, S, and Linda Cox “The Attitudes of Hawaii Consumers Toward Genetically Modified Fruit.” in press, Cooperative Extension Service, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa. 2007; Shehata, S, Tim O’Connell an Linda Cox. “Assessing the feasibility of Establishing E-Commerce for Agri. Marketing in Hawaii.” 2004 Cooperative Extension Service, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa. Jan 2006; Shehata, S, Linda Cox, and Jack K Fujii. “Some Economic Factors Affecting The Development of a Tea Industry In Hawaii.” 2004 Cooperative Extension Service, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa. 2005; Cox, L. and Sabry Shehata. “An Assessment of Economics Feasibility for Energy-Enhanced Roughage as Cattle Feed” Cooperative Extension Service, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa. 2004; Shehata, S, and Linda Cox. “An Assessment of Economics Feasibility for Energy-Enhanced Roughage as Cattle Feed.” Cooperative Extension Service, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa. 2003.

Ref: I08P0675