"Us and Them": Rhetoric, Journalism and Generational Effects
During all cease-fire negotiations between Israel and neighboring Arab countries, ever since the end of the 1948 war, images of the emerging relationship, between recent nations-at-war, played a central role in journalistic reportage. This paper complements literature (e.g., Vatz, 1973/1999 ; Hechter, 2005 ) that places rhetoric at the forefront in the process of conceptualizing the “Us and Them” relationship, and highlights generational effects (Mannheim, 1964/1952 ) as an additional explanation for the different selection of images used within the journalist milieu along the years.
With this in mind, this paper offers a unique comparative analysis of reportage on cease-fire negotiations, which appeared on the front page of Ma’ariv, a self-declared objective daily (in Hebrew) established as such in 1948. The analysis relates to two significant historical periods in Israel following two major Israeli wars, which took place 25 years apart: The War of Independence (1948) and the Yom Kippur War (1973).
Keywords: Imgages, Journalism-Reportage, Rhetoric, Generational Effects, Cease-fire Negotiations, Israel
Dr. Tirza Hechter
Associate Lecturer, Department of Political Science and Mass Communication