"Us and Them": Rhetoric, Journalism and Generational Effects

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During all cease-fire negotiations between Israel and neighboring Arab countries, ever since the end of the 1948 war, images of the emerging relationship, between recent nations-at-war, played a central role in journalistic reportage. This paper complements literature (e.g., Vatz, 1973/1999 ; Hechter, 2005 ) that places rhetoric at the forefront in the process of conceptualizing the “Us and Them” relationship, and highlights generational effects (Mannheim, 1964/1952 ) as an additional explanation for the different selection of images used within the journalist milieu along the years.
With this in mind, this paper offers a unique comparative analysis of reportage on cease-fire negotiations, which appeared on the front page of Ma’ariv, a self-declared objective daily (in Hebrew) established as such in 1948. The analysis relates to two significant historical periods in Israel following two major Israeli wars, which took place 25 years apart: The War of Independence (1948) and the Yom Kippur War (1973).

Keywords: Imgages, Journalism-Reportage, Rhetoric, Generational Effects, Cease-fire Negotiations, Israel
Stream: Media and Communications
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Dr. Tirza Hechter

Associate Lecturer, Department of Political Science and Mass Communication
The Ariel University Center, Bar-Ilan University

Ramat Gan, Israel, Israel

Dr. Tirza Hechter is a lecturer in Political Science and Mass Communications. She is a member of the Israeli Communication Society, The History of Political and Social Concepts International Group, attends international and national conferences in her areas of specialization - Political Myths, Political Communication, Political Rhetoric, New Media Culture, and publishes in these areas.

Ref: I08P0952